ABOUT US
A Leading Supplier for Disposable Food Service Products in Singapore
SSA Holding Pte Ltd (SSA) officially started in Mar 2022. Previously, the company was known as Song Seng Associates Pte Ltd (SSAS). SSAS was founded in 1984 by Mr Willie Soh & his wife, Mdm Christina Ng.
Over the years, Mr Willie Soh & Mdm Christina Ng managed to grow SSAS into one of the largest single use disposable meal service packaging distributors in Singapore. Besides serving customers locally, SSAS also started to export to many regional countries like Australia, Papua New Guinea etc. Gradually, SSAS even expanded into the cinema concessionary business and started selling corn kernel, churros & concessionary merchandize
SSAS continued operations as a privately owned business till 2013 when it was acquired by Duni AB, a listed Swedish company on NASDAQ Stockholm. Post acquisition, the company novated to become Duni Song Seng Pte Ltd (DSS). Mr Willie Soh & Mdm Christina Ng continued as directors for DSS for a few years before they decided to take a step back and finally took a well-deserved break after almost 30 years.
The opportunity to restart the business presented itself when Duni AB announced the closure of DSS in Singapore in Feb 2022. Subsequently, many of SSAS’s old customers who have been with the company since its early days asked if Mr Willie Soh & Mdm Christina Ng would consider serving them again. Hence, after much deliberation, Mr Willie Soh & Mdm Christina Ng decided to restart the business and this marked the beginning of SSA Holding Pte Ltd
READ MORE
